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 It's not just the fact that we think that makes us different. After all, dolphins think, apparently. As do monkeys. It's the way we think that matters.Our thought process is simple. No matter what constraints are put on us we have to produce results that work for you and your business. Obviously, we like to think we are creatively and technically sound. But more importantly, we are commercially smart. We need to create what you and your customers need, not what's cool ! |
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 The trick is knowing when to push, and when to hold back – not being different for the sake of it and always keeping your audience at the forefront of your mind. We want to make sure our clients keep ahead of the competition, but recognise that it’s imperative to choose the moment when to be innovative and novel and never to lose site of the basics.
We'll approach all projects by looking at the critical functionality first - concentrating on what you need to make your site successful. With larger projects, this can sometimes mean adopting a phased approach - staggering functionality. Hopefully, that's good news for those all important end users. Not to mention your budget, your timescales and your blood pressure!
How do we go about this?
Effective project management is key to the success of our projects. "Process" is often treated as a dirty word in this industry; the opposite of creativity. At by-MG, our processes are precisely what provide us with the framework to find creative solutions to problems.
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